As part of the design team at TFLI, I have the privilege of spearheading ad designs, which includes studio and on-field content creation, integrating animation and visual effects to heighten the overall visual impact of product placement and help generate leads for clients.
This includes an approach that leverages cutting-edge digital design principles and performance optimisation strategies. This ensures we achieve the optimal balance for each campaign, regardless of the platform – from established giants like Facebook, Instagram, and Google to the video-centric powerhouses of TikTok.
I am entrusted with the tasks of conceptualising and producing innovative digital designs for advertising campaigns, and crafting compelling videos and content across various platforms. This role allows me to channel my creativity and expertise in the realm of digital content to help shape TFLI as the best lead-generating company in the UK and deliver captivating visual marketing for our customers' interest.
The work showcased here includes a selection of concept art pieces I created both before and during my time at the company. While copyright for the company projects belongs to them, I'm including them to demonstrate the breadth of my design skills and capabilities. The pre-company concept art highlights my ability, while the projects from TFLI showcase my ability to develop concepts within established design guidelines, I have no ownership of these designs.
